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Global logistics management : a competitive advantage for the new millennium
Manufacturing a quality product is no longer sufficient by itself to guarantee customer loyalty. Companies must consistently deliver their product when and where customers demand it at a reasonable price. Global Logistics Management provides students and managers with an accessible overview of logistics in a global setting. In order to keep readers with little or no knowledge of logistics focused on the topic, the book is written in a straightforward, uncomplicated way, and real-life examples from all over the world help put the theoretical points discussed into context. Global Logistics Management will help provide present and future business leaders with the knowledge and skills necessary to turn their corporate logistics activities into a source of sustainable competitive advantage.
Gourdin, Kent N. - Drugi autori
1st ed
005
1-55786-883-2
Monografska publ./Monography
English/engleski
Blackwell
2001
Oxford [etc.]
XIV, 299 str. : graf. prikazi ; 25 cm
Bibliografija uz svako poglavlje. - Registar. - Summaries.
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